I was approached by Abjad Design to produce an animation for Sheikha Latifa's instagram for Eid Al Adha. This animation focuses on Hajj as one of the main aspects of Eid. The movements associated with Hajj and prayer are depicted using abstract shapes that create patterns inspired by Emirati Talli. The animation transitions from one movement to another, such as the circular motion of "طواف", the back and forth movement of "سعي" and up and down motion of "سجود". The animation would communicate the harmony present between people during Hajj, and a strong sense of togetherne
Concept, Illustration & Animation : Maryam Moustafa
Art Direction: Sheikha Bin Dhaher
Project Manager: Zeina Yasser
